L’Oréal Professionnel is a global leader in its market, with an exclusive presence in hair salons.
Innovative products, tested and approved by the biggest names in hair styling. We constantly strive to maintain the highest standards of quality in terms of performance, comfort and safety.
Eugène Schueller, a true pioneer in the field of research, used his genius to provide reliable solutions for stylists’ needs. He created the first safe hair dyes, called Oréal in 1909, and since then L’Oréal Professionnel has continuously provided leading hair technology to stylists and consumers, to meet their hair needs and expectations.
We are constantly connected to fashion. Supporting over 800 fashion shows worldwide, including some of the most renowned designers in the Fashion Weeks of Paris, Milan, London and New York, L’Oréal Professionnel inspires salon trends and helps stylists recreate the on-trend looks most demanded by women.
Our values are focused on our stylists. L’Oréal Professionnel is committed to helping stylists in their day-to-day practice by improving their work conditions, teaching them the latest styling methods and developing services that showcase their expertise. L’Oréal Professionnel is also committed to developing high-quality, environmentally friendly products.
Since 1964, Kérastase has been known for the finest in luxury care for hair, setting new standards in professional haircare products. Our products are distributed through selected salons, part of a ritual of beauty and well-being.
Kérastase meets the expectations of women thanks to L’Oreal Advanced Research which has selected its most advanced technology for the Kérastase Collection. Kérastase products are unique, highly specialized formulas with innovative ingredients. Women of style look to Kérastase for the ultimate in hair care and beautiful hair.
In salons, women discover the luxurious Kérastase experience thanks to the expertise of the best consultant hair stylists. Kérastase knows that every woman is unique and with six product lines designed for all different types of hair, every woman can benefit from a personalized beauty program designed by her specially-trained Kérastase consultant.
Curly hair is bold, natural, beautiful, and it’s our mission to celebrate your unique curls.
That’s why our products are all inspired by conversations with real people. And our stylists won’t just give you amazing curls, they’ll teach you how to create them on your own. We help women believe in the very simple idea of loving their curls in their own way. It’s not dogma, it’s Deva®.
All DevaCurl products are 100% sulfate, silicone and paraben free, but there’s more. Our innovative formulas are made to fit into your daily routine. From our cleansers and conditioners that hydrate your hair in the shower to our easy styling products that work on wet or dry curls, it all adds up to endless amazing hair days.