L’Oréal Professionnel is a global brand leader in its market, with an exclusive presence in hairdressing salons.
Innovative products, tested and approved by the biggest names in hairdressing. We constantly strive to maintain the highest standards of quality in terms of performance, comfort and safety.
Eugène Schueller, a true pioneer in the field of research, used his genius to provide reliable solutions for hairdressers’ needs and he created the first safe hair dyes, called Oréal. Since 1909, L’Oréal Professionnel has continuously provided leading hair technology to hairdressers and consumers, to meet their hair needs and expectations.
We are constantly connected to fashion. Supporting over 800 fashion shows worldwide, including some of the most renowned designers in the Fashion Weeks of Paris, Milan, London and New York, L’Oréal Professionnel inspires salon trends and helps hairdressers recreate the on-trend looks most demanded by women.
Our values are focused on hairdressers. L’Oréal Professionnel is committed to helping hairdressers in their day-to-day practice, by improving their work conditions, teaching them the latest styling methods and developing services that showcase their expertise. L’Oréal Professionnel is also committed to developing high-quality, environmentally friendly products.
Since 1964, Kérastase represents the finest in luxury care for hair, setting new standards in professional haircare products distributed through selected salons, where hair is analysed in detail and the whole process becomes a ritual of beauty and well-being.
]]Kérastase meet the expectations of women thanks to L’Oreal Advanced Research which has selected its most advanced technology for the Kérastase Collection: Kérastase products are unique, avant-garde formulas with innovative ingredients. Women aspire to Kérastase for the ultimate in hair care and the ultimate in beautiful hair.
]In salons, women discover the Kérastase experience thanks to luxury rituals and the expertise of the best consultant hairdressers: Kérastase knows that every woman is unique and with six product lines designed for all different types of hair, every woman can benefit from a personalized beauty program designed by her specially-trained Kérastase consultant.
All DevaCurl products are 100% sulfate, silicone and paraben free, but there’s more. The entire line is inspired by conversations with real curly girls. Our innovative formulas are made to fit into your daily routine. From our cleansers and conditioners that hydrate your hair in the shower to our easy styling products that work on wet or dry curls, it all adds up to endless amazing hair days.